March 23, 2010
jhchoi's logo design selected by Lands' End Business Outfitters.

Lands' End Business Outfitters, the premier apparel choice for working professionals, has selected a logo developed by jhchoi to be used in their business uniform program. Lands' End Business Outfitters is the premier source for corporate apparel. The logo that will be featured in the business uniform program was designed for Cal Ostlund Exhibits. Cal Ostlund Exhibits is a full-service exhibit design company specializing in the design, fabrication and management of trade show exhibits.

For Cal Ostlund Exhibits, jhchoi created a new corporate visual identity that conveys a more global business practice but still remaining true to the original logo and it's 50 year history.

"We are extremely proud that a company, as large and internationally recognized as Lands' End, would select one of our logos to be paired with their line of business apparel," said Jae Choi, owner & creative director of jhchoi.

The logo will be featured on their Men's Long Sleeve Sport Shirt with the logo embroidered on the front.

November 30, 2009
Basic Logos, the newest publication by Index Book, will feature an identity developed and designed by jhchoi.

New York, NY — Basic Logos, the newest publication by Index Book, will feature an identity developed and designed by jhchoi. The featured identity is a logo for the New Jersey Culinary Institute.

Index Book is a leading publisher of books on various fields in the design industry.

Founded in 2002, jhchoi is a full-service creative design consultancy located in SoHo, New York City. jhchoi serves a diverse clientele, from start-up companies to established brands, in developing and designing brands through print, multimedia, and industrial design.