About Us

Small business details. Large firm capabilities.

Founded in 2002, jhchoi is a full-service creative consultancy located in diverse and exciting SoHo in New York City.

Our collaborative approach allows us to provide outstanding client service with smart technology and clean design. We believe in listening to our clients to truly understand their business and needs. This better qualifies us in providing them with the best resources to grow their business.

Whether branding, interactive media, or print, our small and versatile team thrives on creating visual solutions fitted for each of our clients. We are a highly creative consultancy with a unique integrated range of talent that allows for an effective design process from concept to execution.

Clients

Building partnerships that last.

Our clients range from startups to established brands, servicing a multitude of industries. We value our relationships and we share their passion and commitment to celebrate good design.

  • Acute Therapeutics
  • Arnell Group
  • BigShot Camera
  • Cal Ostlund Exhibits
  • Candent Corporation
  • Citadel Construction
  • Concept X
  • Dairy Baby
  • Design Compendium
  • Discover Health Systems
  • Discover Home Care
  • Greenshift Corporation
  • Hospital Clinic Home Center
  • Humanscale Corporation
  • Insync Design
  • Investor Communities
  • Iradj Moini
  • Liftex Corporation
  • mmckenna
  • Montroy Andersen DeMarco
  • Newark Art Supply
  • NJ Institute for Social Justice
  • Rock Properties
  • South Shore Farms
  • Studio Bevan
  • The Kubert School
  • The Perfect Picturewall
  • TKD Holdings
  • TOMY - The First Years
  • Vanguard Healthcare
  • Vision Embroidery
  • WURK

Jae Hoon Choi

Founder & Creative Director

Jae Hoon Choi is the founder & creative director of jhchoi where he leads and oversees the company's design and strategy. Jae is an advocate of building and strengthening brands through clean, effective design.

Prior to founding jhchoi, Jae was a senior industrial designer for Henry Dreyfuss Associates, where he designed numerous transportation vehicles and consumer products for clients such as John Deere, Dassault Falcon Jet and Quantas Airlines. Prior to Henry Dreyfuss Associates, Jae was a designer at Able Design in New York City where he worked with numerous consumer product clients.

With a bachelors degree in Industrial Design from Pratt Institute, Jae is inspired by simplicity and brings his passion for technology to the ever-evolving digital landscape.

Full Bio/CV

Sara Lynne Harper

Designer & Photographer

After completing a Bachelor of Science in Graphic Design degree at City University of New York, Queens College, Sara joined jhchoi with a renewed enthusiasm for the field of graphic design. In addition to design knowledge, Sara rounds out her skill set with an extensive background in photography and copywriting. Sara's talent and appreciation of aesthetics is valued by her clients.

Matthew Cohen

Lead Web Developer

A graduate of Drexel University in Philadelphia, PA, Matthew's multiple web savvy skills run the gamut; he's experienced primarily in PHP, MySQL, Apache, X/HTML, CSS, and Ajax (particularly jQuery). He stays up-to-date with the latest trends and technologies, but never loses sight of his main object of fulfilling the client's objectives.

Colleen DiGeronimo

Graphic Designer

Favoring a clean and contemporary aesthetic, Colleen specializes in identity and branding but also excels in print and web design. She's currently working towards a Master's Degree at Pratt Institute.
 Colleen earned a Bachelor's degree from Marymount Manhattan College and has been working as a graphic designer in the greater New York City area ever since.

Ryan Lucero

Assistant

Ryan earned a Bachelor of Fine Arts Degree in Painting at Rhode Island School of Design in Providence, RI. His varied work experiences include assisting positions in art studios and production environments.

Ryan's valuable creative skills are a great asset to the jhchoi team. He's also a successful musician on the side. His band Mirror Mirror, just released their new album FRKWYS VOL 5.

Brooke Butler

Designer

Brooke Butler, a native of San Marcos, Texas, is currently a student at Texas State University. She's pursuing a Bachelor of Fine Arts Degree in Communication Design with a Minor in Business Administration. Already adept at social media, as an intern, Brooke was in charge of the studio design blog. She is now managing all things social media for jhchoi. For inspiration, please follow her weekly design blogs here.

Victoria Bevan

Principal Studiobevan

Studiobevan and jhchoi are frequent collaborators in the world of design. Specializing in all aspects of merchandising and retail design, Studiobevan works with jhchoi in the overlapping world of graphic design.

Victoria Bevan has 14 years of design experience in the cosmetics industry and holds a degree in Industrial Design from Pratt Institute.